This letter from Chanel, short and sweet explains it all about brand dilution and (edit) genericization (yes its a real word) of trademarks (end edit) and why trademark owners ought to fiercely protect their brands. Though some may think it a mark of success that their brand is used as the 'SI-Unit' of a certain field it definitely does no favours for their IP portfolio!
Picture Source: http://blackfashion.tumblr.com/post/5838192564/even-though-this-tumblr-isnt-chanel-affiliated
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